Saas metrics

Number of Reactivations The ‘Number of Reactivations’ is a metric that tracks the number of customers who have previously churned or become

Total Addressable Market (TAM) The Total Addressable Market, often abbreviated as TAM, represents the entire market demand for a product or service.

Net Dollar Retention Definition Dollar retention, often referred to as net dollar retention (NDR), is a critical metric that measures the percentage

Net Churn Net churn is a key metric that subscription-based companies use to measure recurring revenue loss over a specific period. It

Number of Active Users (NAU) The Number of Active Users (NAU) is a term that encapsulates the count of distinct users who

Marketing Qualified Lead (MQL) In the realm of digital marketing, a Marketing Qualified Lead (MQL) is a prospective customer who has shown

Rule Of 40: In the dynamic world of software companies, particularly those in the SaaS (Software as a Service) domain, the Rule